About us

Jørgensen | Pedersen

We are researchers and sustainability adventurers who work closely with companies to give research-based answers on how to design innovative business models. We give keynote presentations, teach and facilitate workshops. We also serve on boards and advisory boards, and in other ways work with organizations that aim to design and implement sustainable and profitable business models in practice. 

Both of us are Associate Professors, PhD. Sveinung Jørgensen at Inland Norway University of Applied Sciences and NHH Norwegian School of Economics, and Lars Jacob Tynes Pedersen at NHH Norwegian School of Economics. 

In 2017 we published the book RESTART in Norwegian. The summer of 2018 Palgrave published it in English, as a free, open-source book: RESTART Sustainable Business Model Innovation. The Norwegian version is now available as an audiobook and ebook at Storytel. Below you can have a look at the first few pages of RESTART in Norwegian. 

We run numerous courses and workshops, and we have been asked to share slides that the participants can use to give their own companies a RESTART or to run their own workshops with other companies. We have made such slides, both in Norwegian and English. Feel free to use and share them, and as us if anything is unclear or if you have suggestions for changes. 

Check out sustbus.com where you can find 32 free videos we have made about how to design and implement sustainable business models in practice. Read more about us at JorgensenPedersen.no Please send an email to sveinung.jorgensen @ gmail.com if there is anything we can do for you.