About us

Jørgensen | Pedersen

We are researchers and sustainability adventurers who work closely with companies to give research-based answers on how to design innovative business models. We give keynote presentations, teach and facilitate workshops. We also serve on boards and advisory boards, and in other ways work with organizations that aim to design and implement sustainable and profitable business models in practice. 

Both of us are Associate Professors, PhD. Sveinung Jørgensen at Inland Norway University of Applied Sciences and NHH Norwegian School of Economics, and Lars Jacob Tynes Pedersen at NHH Norwegian School of Economics. 

In 2017 we published the book RESTART in Norwegian. The summer of 2018 Palgrave will publish it in English, as a free, open-source book: RESTART Sustainable Business Model Innovation. The Norwegian version is now available as an audiobook and ebook at Storytel. If you are not already a Storytel customer, use the campaign www.storytel.no/restart to get 30 days free access to Storytel and RESTART. Below you can have a look at the first few pages of RESTART. 

We run numerous courses and workshops, and we have been asked to share slides that the participants can use to give their own companies a RESTART or to run their own workshops with other companies. We have made such slides, both in Norwegian and English. Feel free to use and share them, and as us if anything is unclear or if you have suggestions for changes. 

We are also working on a MOOC that will be available online this year. In the pipeline are also papers about experiments for sustainable business model innovation, and papers about the sharing economy, circular economy, sustainability innovation and trust, business models and financing at the bottom of the pyramid, and business model innovation in general.

Please fill out the form below if there is anything we can do for you.